The Hidden Business Powering the Big Equestrian Brands You Never See
Zebra Products started 25 years ago and has grown significantly since.
Networking is crucial for building relationships with brands and retailers.
The distribution model allows retailers to access multiple brands easily.
Sponsorships play a key role in marketing equestrian products.
Choosing the right brands to represent is essential for success.
The equestrian industry is evolving, with a growing need for expert advice.
COVID-19 brought challenges but also a return to grassroots operations.
Leadership in the equestrian industry requires personal connections and understanding.
Future trends indicate a blend of online growth and the need for in-person expertise.
Passion for horses can lead to a successful career in the equestrian industry.
Takeaways
"Don't be afraid to give it a go really."
"I think it's a great industry to be involved in."
"You can never lose by doing that."
